Apple · Engadget
John Ternus was unavoidable when Apple published the Macbook Neo
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He kicked off an intimate media event for the Neo, introducing it as a transformative machine for Apple thanks to its low $599 cost ($499 for education customers) and premium build quality.
Key facts
- He kicked off an intimate media event for the Neo, introducing it as a transformative machine for Apple thanks to its low $599 cost ($499 for education customers) and premium build quality — It has the best build quality, screen, keyboard, speakers and trackpad that the reporter has ever seen in a $600 laptop
- But it's hard to deny the flex of building a $600 laptop that doesn't feel like total garbage
- John Ternus was unavoidable when Apple debuted the Macbook Neo
Summary
John Ternus was unavoidable when Apple debuted the Macbook Neo. For all intents and purposes, Ternus was Apple’s frontman for the MacBook Neo. Ternus is slated for his coronation as Apple's CEO on September 1, and the Neo is not only a feather in his cap, but a likely indication of the company's approach to products going forward. Apple lives and dies on its own premium image. It completely gave up on making cheap iPhones like the SE and 5C, and the $599 iPhone 16e and 17e are more expensive than typical mid-range Android phones (though the $249 Apple Watch SE is admittedly one of the cheaper smartwatches around.). And yet, thanks to Ternus's hardware leadership and Apple's command of its software, the MacBook Neo has been a resounding success.