Apple · Wired
Apple's Next CEO Needs to Launch a Killer AI Product
Compiled by KHAO Editorial — aggregated from 1 outlet. See llms.txt for citation guidance.
◌ Single Source
Sometime in the next year or two, Apple’s new CEO, John Ternus, will step onto a stage and tell the world that his company has a revolutionary product.
Key facts
- Apple Intelligence, rolled out with much fanfare in 2024, was underwhelming and uncompleted
- When Jobs finally delivered in January 2007, the product defined the mobile era
- Powerful new AI agent technologies such as Claude Code and OpenClaw are still too risky or technical for most people to adopt
- Current CEO Tim Cook, who announced this week that he’ll vacate his role in September and become the company board’s executive chairman, has done a superlative job guiding the company after Steve
Summary
It may or may not involve a new device, though if it doesn’t, one should be in development. This isn’t optional for Ternus. Apple Intelligence, rolled out with much fanfare in 2024, was underwhelming and uncompleted. Can Ternus shepherd such a product? It’s hard to say, because the current SVP of hardware engineering has spent so much of his career out of the public eye. Their own interactions with him have been sparse. Much more recently, the reporter quizzed Ternus and global marketing head Greg Joswiak about Apple’s future, specifically its plans to get ahead of the AI transformation. Ternus acknowledged that AI is “an immense kind of inflection point,” but couched it as one of many leaps that Apple has navigated.