Business · Ars Technica
Music streaming services like Spotify and YouTube Music have become the primary way people listen to music
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In a recent update, the company says AI music is approaching half of all new uploads, and most of the supposed listeners of those streams are AI themselves.
Key facts
- As a result, AI music streams account for a small share of Deezer usage, hovering around 1–3 percent
- As generative audio models have proliferated, the rate of AI uploads to Deezer has reached a staggering 44 percent—that’s 75,000 new AI tracks on Deezer every single day
- A whopping 97 percent were unable to tell the difference between the AI songs and the one made by a human, the company reports
- Models like Google’s Lyria 3 have become cheaper and more widely available
Summary
Music streaming services like Spotify and YouTube Music have become the primary way people listen to music, which can be a lot more convenient than buying individual albums. AI-generated music has taken off in the last few years, but it doesn’t get as much attention as other parts of the AI ecosystem. A whopping 97 percent were unable to tell the difference between the AI songs and the one made by a human, the company reports. Deezer says it has developed technology to detect AI uploads, and it’s one of the few streamers to explicitly label such content. Still, listeners shouldn’t encounter AI music organically on Deezer because the site won’t include AI-flagged tracks in suggestions or editorial playlists. “Thanks to our technology and the proactive measures we put in place more than a year ago, we have shown that it’s possible to reduce AI-related fraud and payment dilution in streaming to a minimum,” said Deezer CEO Alexis Lanternier.