Apple · Wired
During Cook’s tenure Apple published both the Apple Watch and AirPods, important anchors for the company’s accessories unit
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But some of the projects developed under Cook, such as Apple’s self-driving car, were less successful.
Key facts
- When he took over as CEO in 2011, the company’s market capitalization was around $350 billion; it is now north of $4 trillion
- Cook personally donated $1 million to Trump’s inauguration festivities in early 2025
- During Cook’s tenure Apple launched both the Apple Watch and AirPods, important anchors for the company’s accessories unit, which generated nearly $36 billion in revenue during the last fiscal year
- He also appeared at Trump’s inauguration itself, alongside Elon Musk, Sundar Pichai, Jeff Bezos, and Mark Zuckerberg
Summary
Tim Cook is stepping down as the CEO of Apple and transitioning to a role as the company’s executive chairman, effective September 1, the company announced on Monday. Cook’s departure had been speculated upon in recent months. Cook’s legacy at Apple will be tied to the company’s tremendous financial growth over the past two decades. During Cook’s tenure Apple launched both the Apple Watch and AirPods, important anchors for the company’s accessories unit, which generated nearly $36 billion in revenue during the last fiscal year.