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Snap tries to bring AR glasses to enterprise market, partnering with Nvidia, AWS and Salesforce
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Snap is partnering with Nvidia, Amazon Web Services and Salesforce as part of an effort to bring its $2,000 Specs augmented reality glasses to the enterprise market.
Key facts
- When Snap revealed the Specs AR glasses in June, with a $2,195 price tag and $200 refundable deposit, the company pitched the device as catering to the public instead of developers
- Snap is partnering with Nvidia, Amazon Web Services and Salesforce as part of an effort to bring its $2,000 Specs augmented reality glasses to the enterprise market
- They've got an open-source XR AI platform that several businesses are already building on top of," Spiegel said
- Snap is also debuting a consumer-oriented AI service dubbed Specs Intelligence that's like a digital assistant that can do tasks across the AR glasses as well as iPhones and Mac computers
Summary
Evan Spiegel, Snap's CEO, characterized the initiative as tied to the company's broader effort to help people "understand that Specs is a computer, not a pair of smart glasses for taking photos. When Snap revealed the Specs AR glasses in June, with a $2,195 price tag and $200 refundable deposit, the company pitched the device as catering to the public instead of developers. Spiegel said the bulkiness of those older devices were a major hindrance, and said his company's Specs AR glasses will be better suited for tasks like helping field technicians troubleshoot equipment problems by viewing digital instructions, and interacting with workers. "They've got an open-source XR AI platform that several businesses are already building on top of," Spiegel said.