San Francisco · Anthropic · Calif · Wall Street · Fortune Technology
Salesforce’s Marc Benioff to AI industry: Regulate yourselves or get sued
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SAN FRANCISCO, Calif., Marc Benioff strode down Mission Street Tuesday afternoon toward Salesforce Tower, where he was set to host a private dinner as part of a whirlwind of events during the company’s annual Dreamforce conference.
Key facts
- Some pedestrians stopped to take photos of the 6-foot-5 CEO, surprised he had taken to the streets
- During Benioff’s morning keynote at the Moscone Center, he was joined by Anthropic Chief Executive Dario Amodei, who also advocated pacing frontier AI models
- And while Benioff comes from a family with deep roots in San Francisco (and has donated more than $1 billion to the area), he has recently found himself on the defensive in his hometown
- Earlier Tuesday, Benioff was on stage at the Yerba Buena Center for the Arts interviewing OpenAI Chief Executive Sam Altman
Summary
Along the way, Benioff, still wearing the pinstripe suit and burgundy tie from the keynote, waved off concerns that AI could wipe out humanity, a topic that has been front-of-mind in Silicon Valley circles during the past week after Anthropic researcher Jacob Coxon quit over such worries. “We know we have to hold companies responsible for their products and their technology before people are hurt,” Benioff said, while citing the Hawaiian concept of personal responsibility, kuleana, as essential for corporate ethics (Benioff has baked Hawaiian norms deeply into the San Francisco company’s culture.) This year’s Dreamforce conference has again briefly become the center of gravity for the tech industry, with CEOs of major tech companies opining on AI safety risks.