OpenAI · Apple · Calif · Fortune Technology
Fold the phone: Apple's new CEO launches a foldable iPhone
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CUPERTINO, Calif.— Apple is now in the foldable business.
Key facts
- The iPhone 18 Pro starts at $1,199, while the iPhone 18 Pro Max begins at $1,299
- The Duo will cost $1,999 for the 256-gigabyte version and be available Oct. 23
- And while the price of Apple’s foldable is likely to limit the potential buyers, the cost is comparable to competing products such as Samsung’s Galaxy Z Fold8 phone, which starts at $1,899.99
- The iPhone Duo, when open, is 50% larger than Apple’s iPhone 18 Pro Max, which it also revealed Wednesday
Summary
In a packed Steve Jobs Theater, new Chief Executive John Ternus unveiled the foldable through a video presentation. The iPhone Duo, when open, is 50% larger than Apple’s iPhone 18 Pro Max, which it also revealed Wednesday. The Duo will cost $1,999 for the 256-gigabyte version and be available Oct. 23. “We obsess over the details,” Ternus said from the stage before Apple’s video presentation started, as executives and Apple Board Chairman Tim Cook watched. When open, the iPhone Duo is the thinnest Apple has made, and Apple packed it with new software that enables features like usability even when half-folded. One tradeoff appears to be the Duo’s weight, which is noticeably heavier when picking up than Apple’s other phones.