California · iPhone · Apple · San Francisco · Bloomberg · The Guardian Technology
Apple rolls out folding iPhone Duo as new CEO takes center stage
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Apple has unveiled the iPhone Duo, the company’s first foldable phone and the most significant change to the iPhone since the smartphone’s introduction in 2007.
Key facts
- The company started the event with its more routine announcements, including the new iPhone 18 Pro, which starts at $1,199, and 18 Pro Max models, which start at $1,299
- Both new iPhones also represent a “massive leap” in battery life, executives said, the iPhone 18 Pro Max will have 45 hours of battery life and the iPhone 18 pro will have 36 hours of battery life
- The phone will start at $1,999 and be available on 23 October
- The company also introduced its latest watches, Apple Watch Series 12 and Ultra 4, pitching them as some of the most advanced and accurate wearable devices to support health and fitness goals
Summary
The nearly $2,000 device takes inspiration from iPads’ wide screens and combines them with the portability and camera features of iPhones. “iPhone Duo brings an entirely new design while preserving everything you love from an iPhone,” said John Ternus, the company’s new chief executive. The phone will start at $1,999 and be available on 23 October. The product release event, titled “Surprise and Shine”, began at 10am Pacific Standard Time on Apple’s campus in Cupertino, California, south of San Francisco.