iPhone · Apple · Compute · TechCrunch AI
Apple has a new way to prove your iPhone photos aren’t AI slop
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In a world awash in AI slop, Apple wants you to trust what gets captured on its iPhones.
Key facts
- The company announced Wednesday during its Surprise and Shine event that it is introducing Apple Reference Image, a feature it says can prove whether an image taken with the iPhone 18 Pro is authentic
- The company said the iPhone 18 Pro includes its biggest camera improvement in years
- One upgrade that will surely get the attention of photographers is the variable aperture on the new 48 megapixel fusion main camera
- Apple Reference Image is one of several new features and upgrades to the company’s hardware and software that is focused on the camera
Summary
The company announced Wednesday during its Surprise and Shine event that it is introducing Apple Reference Image, a feature it says can prove whether an image taken with the iPhone 18 Pro is authentic. “This is vital for photojournalists and photographers,” the company said. When a photo is taken, the main camera sensor also captures signed sensor data, which Apple’s Private Cloud Compute service then turns into an “unalterable image” viewable in the Photos app. While reference images will initially be viewable only in the Photos app, the company is making APIs available to developers so they can integrate the feature into their own apps.