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Still, Moore said it's important to develop proposed settlement language to ensure that litigators are going after the most

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As a central figure who helped negotiate the blockbuster $246 billion tobacco master settlement in 1998, Mike Moore sees the writing on the wall for Meta and its social media rivals like TikTok and Google's YouTube.

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Moore was the Mississippi attorney general leading the charge against Big Tobacco. As co-leader of Attention Initiative, a newly created nonprofit, Moore told CNBC he sees the opportunity for a grand settlement that involves a wider swath of companies and impactful remedies, including a permanent national public education fund to "reduce the number of young people who fall prey to the addiction and the many harms it has caused. Meta agreed to changes including daily usage limits and "nighttime blocks" for teenagers who use the company's apps, "enhanced age assurance measures" that would prevent children from using them, and the creation of additional tools for parents and guardians.

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