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AI summaries that are increasingly found at the top of search engine results didn't perform as well

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A photo illustration showing a hand holding a smart phone with AI chat bot bubbles floating nearby. The Chinese, Russian and Iranian flags are tucked behind some of the chat bot responses.

NPR also looked at how often AI-generated answers may have uncritically exposed users to false information compared to traditional search results.

Key facts

Summary

NPR and NewsGuard developed queries for AI chatbots and search engines using false narratives spread by China, Iran and Russia and compared their performances. Since AI chatbots exploded in popularity and Google started offering AI-generated answers, people who research foreign influence campaigns have expressed concern that some governments may poison AI-generated answers with false narratives. The experiment found that AI chatbots outperformed search engines, while AI summaries underperformed. Even before the popularization of generative AI, networks of pro-Kremlin outlets churned out content promoting the Russian government's worldview.

Read full article at NPR Technology →

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