Anthropic · Claude · MIT Technology Review
Unlocking hidden revenue streams with market models
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Each day, an airline transports tens of thousands of passengers on hundreds of flights.
Key facts
- This content was produced by Insights, the custom content arm of MIT Technology Review
- It helps us make better, faster, more granular commercial decisions,” says Dominic Kennedy, senior vice president of revenue management, sales, and e-commerce at Virgin Atlantic about the market
- Generative AI-powered market models are emerging as a means of handling complex tasks like this in real time
- AI tools that may have been used were limited to secondary production processes that passed thorough human review
Summary
Generative AI-powered market models are emerging as a means of handling complex tasks like this in real time. “It helps us make better, faster, more granular commercial decisions,” says Dominic Kennedy, senior vice president of revenue management, sales, and e-commerce at Virgin Atlantic about the market model his team is using to drive their generative pricing engines in some markets. “It considers, on a real-time basis, a plethora of different inputs, whether it be demand, capacity, or booking. This content was produced by Insights, the custom content arm of MIT Technology Review. AI tools that may have been used were limited to secondary production processes that passed thorough human review.