Meta Ran Ads for an App That Promised to Nudify Female Politicians
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Meta platforms recently ran ads for an AI porn-generation tool that seemingly encouraged users to create deepfaked videos resembling female US politicians, despite the company’s policies against ads containing sexual material.
Key facts
- In all, the account tied to the campaign ran 32 ads, according to Meta, which ran for between five and 46 hours
- Katie Paul, director of the Tech Transparency Project, which discovered the ads, says, “All of the ads that they've seen so far broadly on the nudify issue are exclusively sexualizing and nudifying
- The ads were, according to Meta’s ad library, exclusively targeted to male users with the tagline “Unleash Next-gen AI Magic” and were removed after WIRED asked about them
- Apple has struggled to keep similar tools, which violate its policies against nonconsensual intimate imagery, nudifying, and sexually explicit content, off the App Store
Summary
The tool, which is called Kromix, bills itself as an “AI image styler.” A voice-over for one of the video advertisements, viewed by WIRED, promotes the tool as having “no restrictions,” saying “all the characters are real people” and describing it as “the AI that men use.” In one ad, a woman closely resembling a prominent female US politician is seen in front of a US flag and the flag of the president of the US above the caption “What if she moved?” She then winks, before the ad cuts to a scene of a woman with the same face performing in a pornographic video.
Apple has struggled to keep similar tools, which violate its policies against nonconsensual intimate imagery, nudifying, and sexually explicit content, off the App Store. The ads were, according to Meta’s ad library, exclusively targeted to male users with the tagline “Unleash Next-gen AI Magic” and were removed after WIRED asked about them.