Meta · Instagram · Facebook · BBC Technology
Meta pulls new AI image capability after days of backlash
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Meta has abruptly taken down a new feature that allowed people to use its artificial intelligence (AI) tool to make fake.
Key facts
- The London-based human rights charity Privacy International had also criticised the feature, telling the BBC it was "the latest sign AI companies see people's images and data as raw material
- The feature was part of a broad rollout of Muse Image, a new AI image generation tool Instagram's parent company released on Tuesday
- Muse Image was the tech firm's first foray into AI image generation but faced backlash as Instagram users were opted in by default
- When Meta announced Muse Image, external, the firm said it was limited to Instagram, but more AI features and integrations were planned for WhatsApp, Facebook and Messenger
Summary
The feature was part of a broad rollout of Muse Image, a new AI image generation tool Instagram's parent company released on Tuesday. It allowed users of the Meta AI chatbot to tag public-facing accounts on Instagram and quickly use content on those accounts to create AI-generated or altered content and images. The feature quickly sparked blowback due to privacy concerns, leading Meta to admit it had “missed the mark" so it was " no longer available”. Muse Image was the tech firm's first foray into AI image generation but faced backlash as Instagram users were opted in by default.