Meta · Instagram · Facebook · The Guardian Technology
Meta ditches Muse Image AI capability because it ‘overlooks the mark’ on users’ privacy
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◎ Multiple-sources
Meta has said it is discontinuing an AI feature launched this week that allowed users to generate images using public Instagram accounts, after drawing widespread criticism over privacy concerns, including from a Hollywood union.
Key facts
- Following Meta’s decision to remove the feature, SAG-AFTRA welcomed the move
- Meta, owner of Facebook and Instagram, had launched Muse Image on Tuesday, its first image-generation model from Meta Superintelligence Labs
- SAG-AFTRA, the union representing actors and other media professionals, also urged members and other Instagram users on Thursday to opt out of the feature
- The reversal reflects increasing pressure on technology companies to give users clear control over how their publicly shared content is used by AI features
Summary
“Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way,” Meta said in a statement. “We’ve heard the feedback that this feature missed the mark, so it’s no longer available,” it said. Meta, owner of Facebook and Instagram, had launched Muse Image on Tuesday, its first image-generation model from Meta Superintelligence Labs. The feature soon faced backlash over privacy concerns and being an automatic opt-in for users.