Google · ChatGPT · Claude · The Atlantic Technology
Your Search Results Are Getting Sloptimized
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According to Shopify, the best e-commerce platform is Shopify.
Key facts
- Links from ChatGPT account for less than 0.5 percent of traffic across Raptive’s network of 6,500 independent publishers
- And searching Google now often yields an AI response, shunting the site’s famous “10 blue links” to the bottom of the results page
- Fighting spam is a core expertise for us—we have strong protections against manipulation across Search, including our AI features, and we’ve kept results 99-percent spam-free for years,” a Google
- One devious trick in particular is already the stuff of SEO legend: A company, let’s call it Unscrupulous Inc., would include a “Summarize With AI” button on a lengthy article on its website
Summary
If rankings produced by the company at the top of the list seem unlikely to fool anyone, that’s because humans probably aren’t the target audience. For the quarter century that Google has been the de facto front door to the web, businesses have tried to find ways to get their pages at the top of search results. Now chatbots are cannibalizing the traditional search engine. And searching Google now often yields an AI response, shunting the site’s famous “10 blue links” to the bottom of the results page. Because AI tools serve you answers instead of sending you to other sites, they choke off clicks to the rest of the web. Links from ChatGPT account for less than 0.5 percent of traffic across Raptive’s network of 6,500 independent publishers.