Anthropic · OpenAI · Google · U.S. · Gemini · TechCrunch AI
Google just fired a warning shot in the AI subscription price wars
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Google made its budget AI subscription plan a lot more budget-friendly, bringing a price war that’s been brewing in emerging markets squarely to American consumers.
Key facts
- The company announced Monday that it is cutting the monthly price of Google AI Plus from $7.99 to $4.99, while doubling the storage included at that tier, from 200 gigabytes to 400 gigabytes
- OpenAI drew first blood there in August of last year, launching ChatGPT Go at roughly $4.60 a month, a fraction of its standard $20 Plus plan
- It includes a decent feature set, too, including video generation via Omni Flash; the creative studio Google Flow; and NotebookLM, Google’s AI research assistant
- Vikas Kansal, product lead for Gemini AI subscriptions, said on X that the storage updates would roll out to users over the next several days
Summary
The company announced Monday that it is cutting the monthly price of Google AI Plus from $7.99 to $4.99, while doubling the storage included at that tier, from 200 gigabytes to 400 gigabytes. Vikas Kansal, product lead for Gemini AI subscriptions, said on X that the storage updates would roll out to users over the next several days. Google AI Plus launched in January as the most affordable paid AI subscription in the U.S. market, aimed at individual users and students rather than enterprise customers. It includes a decent feature set, too, including video generation via Omni Flash; the creative studio Google Flow; and NotebookLM, Google’s AI research assistant.