AI Slop · New York · San Francisco · The Guardian Technology
Thousands have signed open letters opposing infringement on their creative work, and copyrights
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Now that spirit of rejection seems to be coalescing into its own design aesthetic, a move towards the conspicuously handmade, the janky, even the primitive.
Key facts
- During one talk, Rob Wrubel, co-founder and managing partner at San Francisco ad firm Silverside, talked up his work on the Coca-Cola company’s AI-generated 2025 Holiday Caravan ad
- We do everything here by hand,” says Stoopid Buddy co-founder John Harvatine IV
- Indeed, the public distaste for the campaign became its own news story, spawning headlines like “People don’t like Coke’s AI holiday commercial” and “Coca-Cola’s New AI Holiday Ad is a Sloppy Eyesore
- Harvatine maintains that Stoopid Buddy doesn’t have some hardline anti-AI politics and the studio uses some AI digital tools in their production process
Summary
E arlier this year, a group of film-makers, commercial directors and AI industry influencers gathered in New York City for the Runway AI Summit, a daylong hype-fest, trumping up the potential of this new technology. What Wrubel failed to mention was that the ad, with its computerized polar bears and fake-looking trundling delivery trucks, was widely despised by pretty much anyone who saw it. Plenty of artists and creative-types have been sounding the anti-AI alarm lately. Where AI slop is slick and uncanny, anti-slop celebrates a more homespun feeling.