Apple · Ars Technica
Say hi to "Siri AI"—Apple launches new, more "conversational" voice assistant
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◎ Multiple-sources
Today at its pre-filmed Worldwide Developers Conference keynote, Apple was finally prepared to fully introduce the long-delayed “Apple Intelligence” update for its Siri voice assistant.
Key facts
- Today at its pre-filmed Worldwide Developers Conference keynote, Apple was finally prepared to fully introduce the long-delayed “Apple Intelligence” update for its Siri voice assistant
- At WWDC, Apple announced a new two-tier structure to its on-device Apple Intelligence offerings
- While many other AI models can perform similar tasks, these and other demos highlighted how Apple Intelligence and Siri AI benefit from tight integration into the “personal context” of data
- On VisionOS, you can also directly ask questions about physical objects you can see in the world around you and get answers from Apple Intelligence
Summary
Unlike other companies that “appear to be racing forward, seemingly pursuing AI for the sake of AI, with little regard for the people… it’s meant to serve,” Apple’s SVP of Software Engineering Craig Federighi said, “we believe that truly helpful AI must be centered around you and your needs.” The company highlighted this kind of focus in a series of scripted conversational demos with Siri AI, complete with seemingly unedited, multi-second pauses between each spoken prompt and Siri’s response.