Apple · The Verge
Apple launched an broadened toolkit for parents through its child accounts at WWDC
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Raja Bose, Apple’s director of trust, safety, and values product marketing, touted some of the ways Apple believes it can be useful for kids to have access to devices.
Key facts
- CEO Tim Cook reportedly called the governor of Texas in an unsuccessful bid to stop him from signing an app store-level age verification rule and visited Capitol Hill to lobby against similar
- Apple executives emphasized that they’re following the guidance of medical experts, including through the American Academy of Pediatrics’ Family Media Plan, which promotes a nuanced approach to media
- Apple expanded its toolkit for parents at WWDC, but pushed developers to step up
- When Apple put child safety front and center at WWDC on Monday, its stated goal was helping parents fine-tune their kids’ online experiences and avoid excessive screen time
Summary
Apple expanded its toolkit for parents at WWDC, but pushed developers to step up. When Apple put child safety front and center at WWDC on Monday, its stated goal was helping parents fine-tune their kids’ online experiences and avoid excessive screen time. Apple announced an expanded toolkit for parents through its child accounts at WWDC, including a greater ability to customize kids’ allotted screen time and the ability to block gory or violent images in messages before kids see them. The company emphasized a few key principles in its presentation of the new child safety features: that parents should be the ones to decide what their kids have access to, that Apple’s recommendations will be shaped by expert research that balances risks and benefits of technology for kids, and that some harmful things on the internet are outside its own control. “It’s developers who play an important role in ensuring kids are getting age-appropriate experiences within apps”