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'Looksmaxxing' Trend Spawns $100 million Gray Market Fueled By Bitcoin, Stablecoins: Chainalysis

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Source: Decrypt.

A fast-growing gray market for peptides has become one of cryptocurrency's newest high-volume markets, according to a report released Thursday by Chainalysis, processing more than $100 million annually primarily through Bitcoin and stablecoin payments.

Key facts

Summary

The crypto-powered gray-market peptide market has surpassed a $100 million annual run rate, according to Chainalysis. Demand surged alongside the rise of the social media "looksmaing" trend and growing interest in weight-loss peptides. Researchers linked some peptide suppliers to Chinese chemical manufacturers previously involved in drug precursor sales. The blockchain data firm found that crypto flows to peptide vendors jumped from roughly $12 million in the fourth quarter of 2025 to $32 million in the first quarter of 2026, a 159% increase.

#Bitcoin #China #U.S.