Microsoft · Amazon · The Verge
Gattis joined Amazon in March 2025 after many years as an exec at Xbox
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Gattis says he came to Amazon because he saw a lot of opportunity.
Key facts
- For Luna, a select batch of games are included with an Amazon Prime subscription (including its GameNite party games) and you can pay $9.99 per month for Luna Premium, which has a bigger selection
- The reality is nothing could be further from the truth, but we haven’t got out and said that,” Jeff Gattis, the GM of Amazon Games, tells The Verge
- Gattis joined Amazon in March 2025 after many years as an exec at Xbox
- Since he joined, Amazon consolidated its three separate gaming groups, Prime Gaming, Amazon Game Studios, and Luna, into one organization
Summary
After years of shifting strategies, the company is revamping its gaming efforts once again. Amazon’s gaming strategy has never been clear. At the time, it looked like a retreat, but Amazon says that isn’t the case. Part of that newfound focus comes from a structural change, as the company now has what it believes is a simpler approach. “Luna is our gaming platform, Amazon Game Studios is our development and publishing platform,” Gattis says. Gattis joined Amazon in March 2025 after many years as an exec at Xbox. Since he joined, Amazon consolidated its three separate gaming groups, Prime Gaming, Amazon Game Studios, and Luna, into one organization.