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Big creators and publishers can claim dedicated Search profiles that let them highlight everything they do online
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Google now lets big creators and publishers in the US claim dedicated profiles in Search to highlight things like videos, articles, and their other profiles online.
Key facts
- But this feature won’t be available to most people or organizations; Google is limiting it to people with at least 100,000 YouTube subscribers, 100,000 followers on Instagram or X, or 300,000
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- Big creators and publishers can claim dedicated Search profiles that let them highlight everything they do online
- Google now lets big creators and publishers in the US claim dedicated profiles in Search to highlight things like videos, articles, and their other profiles online
Summary
Big creators and publishers can claim dedicated Search profiles that let them highlight everything they do online. In demo videos, Google shows how a Search profile can feature links to websites and other platforms, a short summary of the person or brand, pinned media from places like TikTok and Instagram, and a feed aggregating posts from multiple platforms. This content isn't visible due to your cookie preferences. Google already has knowledge panels that pop up for notable people and publications, but these new profiles offer those people and publications more control over what’s shown.