Amazon · The Guardian Technology
Amazon scales up ultra-fast deliveries in UK and debuts same-day fruit and veg
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Amazon is expanding fast-track deliveries in the UK, including adding fresh fruit and vegetables to same-day services, after closing its standalone grocery stores.
Key facts
- Amazon, which last year booked sales of about £32bn in the UK, about 10% up from £29bn in 2024, has said it will invest £40bn in the UK over three years from 2025
- The firm said it would expand Amazon Now, its ultra-fast delivery service that already delivers goods in less than 30 minutes to parts of London, to also serve Manchester and Birmingham this year — It is overhauling its approach to the grocery market in the UK, with a stronger focus on its Whole Foods business, after closing its Amazon Fresh hi-tech “walk out” stores last year
- Amazon is expanding fast-track deliveries in the UK, including adding fresh fruit and vegetables to same-day services, after closing its standalone grocery stores
Summary
The firm said it would expand Amazon Now, its ultra-fast delivery service that already delivers goods in less than 30 minutes to parts of London, to also serve Manchester and Birmingham this year. It will also extend same-day delivery services to Ipswich and Coventry and enable shoppers in London to add fresh groceries to same-day deliveries, a service that has been trialled in the US. Shoppers will be able to add fruit and vegetables, meat, poultry, seafood, dairy, bread, eggs and frozen foods to the same basket as other groceries in tins and packets as well as multiple other products from fashion to DIY kit. The service will be available in parts of central and east London initially, with plans to expand to additional postcodes and more areas across the country in the coming months.