Google must let publishers opt out of AI Search capabilities, rules UK
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Website owners can also prevent their content from being used to ‘fine-tune’ Google’s AI models.
Key facts
The first feature is a new toggle in the Search Console that allows publishers to manage how their content is used in AI Search tools, including AI Overviews, AI Mode, or AI Overviews in Discover
Online publishers are getting more control over whether their websites appear in Google’s AI Search features, thanks to a UK regulatory ruling
In a world first, publishers will now have effective tools to prevent their content being used to power AI features in search, such as AI Overviews,” the CMA announced
Website owners can also prevent their content from being used to ‘fine-tune’ Google’s AI models
Summary
Online publishers are getting more control over whether their websites appear in Google’s AI Search features, thanks to a UK regulatory ruling. “In a world first, publishers will now have effective tools to prevent their content being used to power AI features in search, such as AI Overviews,” the CMA announced. Google will also have to ensure that publisher content is “properly attributed, using clear links,” in AI‑generated search results. The first feature is a new toggle in the Search Console that allows publishers to manage how their content is used in AI Search tools, including AI Overviews, AI Mode, or AI Overviews in Discover.