In a blog published on Wednesday, Google confirmed it was testing new capabilities allowing website owners to take their sites
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These features will be trialled in the UK first before rolling out globally.
Key facts
Google controls more than 90% of the online search market in the UK according to the CMA, and for almost 30 years websites and publishers have relied heavily on its search results to drive users
Theo Bamber, chief executive of News Media Association, which represents UK news publishers including the Financial Times and Guardian Media Group, called the move a "significant step" towards
In May, Google announced more AI integration into its search box, which the CMA says it is monitoring
including assessing the implications for businesses
Online publishers can choose not to appear in the AI Overviews of Google search results in the UK, the Competition and Markets Authority (CMA) has announced
Summary
Online publishers can choose not to appear in the AI Overviews of Google search results in the UK, the Competition and Markets Authority (CMA) has announced. The competition regulator said this would "put publishers, like news organisations, in a stronger position to negotiate content deals with Google". Many websites have complained that they have seen a large drop in traffic since Google started placing AI summaries at the top of its search results page. In a blog published on Wednesday, Google said it was testing new features allowing website owners to take their sites out of AI search.