Meta · Instagram · Facebook · Mark Zuckerberg · Wired
Meta Copies Snapchat’s Homework Again With ‘Plus’ Features for Instagram and Facebook
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Meta announced new upcoming subscription plans for Instagram, Facebook, and WhatsApp this week.
Key facts
- Instagram Plus, Facebook Plus ($4 a month), and WhatsApp Plus ($3 a month) will roll out globally sometime this summer
- Snapchat dropped a $4 a month plan, called Snapchat+, back in 2022
- After Instagram launched Stories in 2016, then-CEO Kevin Systrom didn’t mince words about how his platform was sometimes iterating on Snapchat features, telling TechCrunch that “They deserve all
- These “Plus” plans are an attempt by Meta, led by CEO Mark Zuckerberg, to diversify how it makes money from users
Summary
These “Plus” plans are an attempt by Meta, led by CEO Mark Zuckerberg, to diversify how it makes money from users. “Loving husband, father of four boys, VP Product @ Meta” reads Evan Spiegel’s tongue-in-cheek LinkedIn profile. In 2017, Snap launched a “Maps” tool where users could opt in and see the pinpoint location of where all of their friends were based on when they last opened the app. And while IG’s recently launched “Instants” app, with its ephemeral, unfiltered snaps, is more like the once-popular BeReal than anything, disappearing photo messages are totally Snapchat’s main lane.