Gemini · Nvidia · Google · Apple · The Information · Ars Technica
Apple working to cram large Gemini model into iPhone to power new Siri
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It’s impossible to totally avoid generative AI when interacting with technology anymore, but Apple has a bit less of it.
Key facts
- The iPhone maker has delayed the AI-enhanced Siri multiple times since first promising it in 2024, but a deal with Google will merge the iconic assistant with Gemini later this year
- As they approach the Worldwide Developers Conference, Apple has been working to bring big AI smarts to the modest processing environment of a smartphone
- Components like Apple’s Neural Engine are designed for contextual, efficient AI processing
- Nvidia’s fully encrypted Confidential Compute does slow processing compared to other AI options
Summary
As they approach the Worldwide Developers Conference, Apple has been working to bring big AI smarts to the modest processing environment of a smartphone. Apple has long crowed about the privacy value of running AI locally, but a new report suggests that despite Apple’s best efforts, the iPhone’s Gemini makeover will lean heavily on Google and Nvidia in the cloud. With every new chip announcement, they hear about how the silicon has been optimized for AI—even Apple does this with its focus on Neural Engine upgrades. Components like Apple’s Neural Engine are designed for contextual, efficient AI processing. Even the largest AI models are still middling assistants, and that makes local AI challenging. Compare that to Google’s latest Gemini models, which have trillions of parameters, The Information reports.