Nation Thailand
Study highlights Thai hotel potential in Russian-speaking market
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Thai hotels could gain business from Russian-speaking and Commonwealth of Independent States (CIS) travellers, according to a study that found 53% of respondents spent more than US$2,500, or approximately THB84,000, per trip in Thailand, excluding ai
Key facts
- The findings, released by Yandex Ads and the Thai Hotels Association (THA), draw on a survey of 1,023 travellers conducted in September 2026, alongside information from 17 THA member hotels.
- The study also found that 60% favoured stays of one to two weeks, while 46% had made repeat visits to Thailand, highlighting potential business from both longer stays and returning guests.
- Some 30% of respondents chose four- or five-star hotels and resorts, while another 30% opted for three-star properties.
- The survey also found that 87% travelled with a partner or family members, highlighting opportunities for hotels to develop services and experiences suited to these guests.
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Summary
The findings, released by Yandex Ads and the Thai Hotels Association (THA), draw on a survey of 1,023 travellers conducted in September 2026, alongside information from 17 THA member hotels.
The study also found that 60% favoured stays of one to two weeks, while 46% had made repeat visits to Thailand, highlighting potential business from both longer stays and returning guests.