China · Bangkok Post
AI set to slash demand for film crews
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Artificial intelligence (AI) could reduce demand for crew members in Thailand's film production and post-production units by around 40% over 3-5 years, as technology cuts production costs and enables individuals to operate businesses that would traditionally require large teams, say entertainment executives.
Key facts
- Artificial intelligence (AI) could reduce demand for crew members in Thailand's film production and post-production units by around 40% over 3-5 years, as technology cuts production costs and enables individuals to operate businesses that
- forum, Mr Sirisak said Thailand could capture greater value from AI, supported by its US$8.6-billion creative economy and established system spanning digital content, social commerce, tourism marketing and entertainment production.
- Demand for traditional production crews, including camera operators, lighting technicians and post-production specialists, could decline by 40-50% within 3-5 years as AI reduces reliance on physical sets, equipment and manual editing, he
- The technology is accelerating the emergence of the "one-man corporation", creating new opportunities for Thai content producers to compete internationally through lower-cost, AI-assisted filmmaking.
- AI could reduce demand for Thai film production and post-production crew by 40% over 3-5 years.
- He said AIGC accounts for 80% of overseas ad spending in short dramas, while China launched 50,634 AI short dramas in January this year.
Summary
The technology is accelerating the emergence of the "one-man corporation", creating new opportunities for Thai content producers to compete internationally through lower-cost, AI-assisted filmmaking.
"AI is transforming Thailand's media and entertainment industry, from dramas, advertising and short-form content to films and tourism," said Sirisak Koshpasharin, vice-chairman of the National Federation of Motion Pictures and Contents Associations.