Japan · Nation Thailand
How Did Honda Earn Its Place on America's Lawns across 50 Years?
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With 2026 marking 50 years since Honda began researching the lawn mower market, engineers and others at the Japanese company recall how its products came to take root in the U.S. market.
Key facts
- In the 1970s, Honda was looking to expand its power equipment business beyond Japan, into the vast U.S
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Summary
In the 1970s, Honda was looking to expand its power equipment business beyond Japan, into the vast U.S. and European markets, where lawn mowers were common and deemed promising targets for the company.
In 1976, Honda engineers started traveling across Europe and the United States to study not only how grass was cut there but also how people used their mowers.