China · Japan · Nation Thailand
CPF Bets on AI, Genetics and Robotics to Turn Thailand's Food Volume into Lasting Value
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CEO Prasit Boondoungprasert says AI will run through CPF’s value chain, from farms to sales, as it aims to be a “national capability builder”.
Key facts
- Charoen Pokphand Foods (CPF) is transforming from a volume-driven protein producer into what its chief executive terms a “national capability builder”
- Across the wider Charoen Pokphand Group, approximately 70% of meeting time is now dedicated to AI integration
- For 2027, CPF estimates capital expenditure at approximately 20 billion to 25 billion baht, broadly in line with recent years
- Speaking on the final day of the CP Innovation Exposition & Symposium, held at True Digital Park from 20 to 22 October under the theme “Rise Together, Innovate Beyond”
Summary
Charoen Pokphand Foods (CPF) is transforming from a volume-driven protein producer into what its chief executive terms a “national capability builder” , leveraging artificial intelligence, genetics, and automation to boost productivity across Thailand’s food chain.
Speaking on the final day of the CP Innovation Exposition & Symposium, held at True Digital Park from 20 to 22 October under the theme “Rise Together, Innovate Beyond” , Prasit Boondoungprasert said food could become a strategic national asset within a decade and that AI would run through every stage from breeding to sales.