China · Japan · Nation Thailand
VOYAH Brings Dongfeng's Premium Electric Ambitions to Thailand's Luxury Market
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AI Mobility, the AAS Group unit, will launch Dongfeng's premium marque in November, backed by an eight-year battery warranty and a nationwide rollout plan.
Key facts
- Chinese carmakers have spent the past few years winning Thai buyers with price
- In a November 2025 survey by the Chinese research firm Land Roads, the model scored 78.5 on net promoter score, the highest among new-energy MPVs ranked, ahead of Buick's GL8 plug-in hybrid at 74.2.
- It was founded in April 2019 and listed on the Hong Kong Stock Exchange in March 2026
- VOYAH's research and development spending climbed from about 1.12 billion yuan in 2023 to 3.9 billion yuan in 2025, a cumulative total of roughly 7 billion yuan, or about 35 billion baht.
- The 2025 figure represented 11.2 per cent of revenue
- The company operates 579 outlets in 233 cities worldwide, having entered Norway in 2022 before expanding across Europe and the Middle East
Summary
Chinese carmakers have spent the past few years winning Thai buyers with price. VOYAH , the premium electrified brand of state-owned Dongfeng Motor Corporation, is attempting something harder: persuading them to pay for luxury.
At a media briefing recently, AI Mobility Co., Ltd., a subsidiary of AAS Group and the sole distributor of VOYAH in Thailand, set out how the brand will enter the market.