Nation Thailand
Thai pickup sales fall 7.11% as FTI seeks easier credit
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The Federation of Thai Industries (FTI) is calling for easier access to pickup truck loans to support Thailand’s automotive supply chain, as pickup sales continued to fall in September despite surging electric vehicle demand lifting the overall domes
Key facts
- FTI figures showed domestic pickup sales fell 7.11% year on year to 10,315 units in September 2026
- Pickup exports to the Middle East fell by 33,118 vehicles, or 37.73%, during January–September 2026, according to the FTI
- Cumulative BEV registrations stood at 561,978 as of September 30, 2026, up 70.14% year on year, according to the FTI
- Output during January–September reached 1,080,030 vehicles, up 0.39% from the corresponding period in 2025.
- ATTA fears 50% fall in Chinese group tours to Thailand at Lunar New Year 2027
- The FTI also reported sales of 5,003 units in its one-tonne pickup category, down 11.50% year on year in September.
Summary
FTI figures showed domestic pickup sales fell 7.11% year on year to 10,315 units in September 2026. Overall vehicle sales rose 14.28% to 55,255 units, although that total was 7.61% below August.
The FTI attributed weak pickup demand to tighter lending criteria, sluggish economic growth, subdued purchasing power and high household debt. The federation urged the government to encourage financial institutions to relax lending conditions, with the aim of preserving production, employment and the wider automotive supply chain.