United Kingdom · Nation Thailand
Virgin Atlantic begins London–Phuket flights to boost Thai tourism
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Virgin Atlantic's inaugural direct flight from London Heathrow arrived at Phuket International Airport on Monday (October 19), bringing 258 passengers to the southern Thai island as it prepares for the peak tourism season.
Key facts
- Thailand received 759,640 visitors from the United Kingdom between January 1 and October 14, 2026, with average expenditure estimated at THB68,720 per person per trip.
- TAT forecasts that British visitors will generate approximately THB71.605 billion in tourism revenue throughout 2026, making the UK one of Thailand's five largest international tourism markets by revenue.
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- The passengers, many of whom were travelling as families, were welcomed by representatives of the Tourism Authority of Thailand (TAT) and Phuket International Airport.
- The first London–Phuket service is projected to generate approximately THB17.4 million in tourism revenue for Thailand
- Advance bookings for Phuket during the peak season have also increased by more than 17.5%, indicating continued demand for travel from the British market.
Summary
The passengers, many of whom were travelling as families, were welcomed by representatives of the Tourism Authority of Thailand (TAT) and Phuket International Airport.
The new route marks Virgin Atlantic's entry into direct air services between London and Phuket, creating additional travel opportunities for British holidaymakers.