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Thai hotels warn of 20% ASEAN visitor drop, oppose travel tax
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BANGKOK — Thailand’s hotel industry is warning of a weaker-than-expected high season, with visitors from ASEAN markets down about 20% amid lingering flood impacts, while opposing proposed travel taxes that could add thousands of baht to the cost of flying.
Key facts
- BANGKOK — Thailand’s hotel industry is warning of a weaker-than-expected high season, with visitors from ASEAN markets down about 20% amid lingering flood impacts, while opposing proposed travel taxes that could add thousands of baht to
- Thienprasith Chaiyapatranun, president of the Thai Hotels Association (THA), said tourism in the fourth quarter of 2026 was expected to remain broadly flat compared with the same period last year
- ASEAN visitors, who tend to be more sensitive to travel costs, have declined by around 20%.
- This calculation includes the 1,120-baht passenger service charge, which took effect on 20 June 2026, the proposed 450-baht tourism fee and the proposed 1,000-baht departure tax
Summary
Thienprasith Chaiyapatranun, president of the Thai Hotels Association (THA), said tourism in the fourth quarter of 2026 was expected to remain broadly flat compared with the same period last year. Long-haul markets could perform better, while short-haul markets were likely to lag.
Advance bookings have been relatively encouraging for four- and five-star hotels, but lower-rated properties — which account for much of the country’s hotel supply — have yet to see a strong recovery. ASEAN visitors, who tend to be more sensitive to travel costs, have declined by around 20%.