The Thaiger
MiVana launches SHOT DRINK made from organic coffee cherry
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◌ Single Source
MiVana Company Limited, part of the Premier Group, has launched MiVana SHOT DRINK , a ready-to-drink wellness beverage made from organic coffee cherry pulp sourced from Chiang Rai’s watershed forests.
Key facts
- The launch marks MiVana’s expansion beyond organic coffee into the wellness market, with a sales target of 100 million baht in the first 12 months.
- PwC Thailand’s Thailand Voice of the Consumer Survey 2026 found that 80% of Thai respondents had purchased health-focused food and beverages in the previous 12 months, compared with 35% globally
- The survey also found that 91% of respondents were concerned about pesticides in food.
- MiVana Company Limited, part of the Premier Group, has launched MiVana SHOT DRINK , a ready-to-drink wellness beverage made from organic coffee cherry pulp sourced from Chiang Rai’s watershed forests.
- Exploring coffee cherry through research
Summary
The launch marks MiVana’s expansion beyond organic coffee into the wellness market, with a sales target of 100 million baht in the first 12 months.
The new product builds on MiVana’s work with farmers and local communities to conserve and restore watershed forests through organic, shade-grown coffee cultivation.