Nation Thailand
Building Organizations That Transform Faster Than Technology Changes
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A capability that looked experimental six months ago can suddenly become commercially relevant. For many years, transformation was treated as a linear sequence; leaders set strategy, organizations implemented it over several years, and eventually a new operating model emerged.
Key facts
- 70% of consumers ultimately buy what AI recommends
- Recently I came across a Consumer for the Future 2026 report by BCG which calls out AI’s role in consumer purchasing decisions
- True appointed a Chief Data and AI Officer in 2025, placing clear leadership, ownership and accountability at the center of our AI transformation
- Government targets 2031 Phuket expressway Phase 1 opening to cut trips to five minutes
Summary
PR news
That sequence is no longer sustainable. The question is no longer whether we have the right strategy. It is whether we can translate strategy into action quickly enough before technology once again changes what is possible around us.