Nation Thailand
TAT reports over 448m exposures for Lisa’s Thailand campaign on September 15
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◌ Single Source
The Tourism Authority of Thailand (TAT) said on Tuesday (September 15, 2026) that its Amazing Thailand Ambassador campaign featuring Lisa had generated more than 448 million media exposures. TAT governor Thapanee Kiatphaibool also cited rising visitor numbers and tourism revenue at Thai destinations in outlining the campaign’s results.
Key facts
- According to TAT, Udon Thani’s Red Lotus Sea recorded a 79.66% increase in visitors and a 208.07% rise in tourism revenue in February 2026.
- Traveloka figures cited by TAT showed that international demand for travel to Thailand increased by 10% in 2026, while travel demand among Thai travellers rose by 25%
- Khao Sok National Park recorded a 34% increase in visitor numbers between February and June 2026, according to TAT
- TAT also reported tourism revenue growth between January and May 2026 of 8.48% in Phayao, 3.11% in Chiang Rai and 2.83% in Lampang
- Accommodation booking demand in Thailand from Southeast Asian travellers grew by more than 30% compared with the previous year.
- TAT plans to move Thailand’s tourism industry towards growth based on value rather than visitor volume in 2027 under the concept “The Year of Transformation”.
Summary
According to TAT, Udon Thani’s Red Lotus Sea recorded a 79.66% increase in visitors and a 208.07% rise in tourism revenue in February 2026.
Traveloka figures cited by TAT showed that international demand for travel to Thailand increased by 10% in 2026, while travel demand among Thai travellers rose by 25%. Accommodation booking demand in Thailand from Southeast Asian travellers grew by more than 30% compared with the previous year.