China · The Thaiger
Thailand braces for 250,000 Chinese tourists this Golden Week
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Thailand is preparing for an influx of Chinese holidaymakers, with the Tourism Authority of Thailand (TAT) forecasting around 250,000 Chinese visitors during the extended Golden Week period from September 25 to October 7.
Key facts
- The 13 day travel window spans both the Mid-Autumn Festival and China’s National Day holiday, and TAT expects it to generate roughly 11.5 billion baht (US$348 million) in tourism revenue.
- Thailand is preparing for an influx of Chinese holidaymakers, with the Tourism Authority of Thailand (TAT) forecasting around 250,000 Chinese visitors during the extended Golden Week period from September 25 to October 7.
- Compared to the same period last year, the projections mark a 24% rise in arrivals and a 37% rise in revenue, suggesting Chinese travellers are set to spend considerably more per trip this year.
- TAT Governor Thapanee Kiatphaibool pointed to encouraging early indicators, noting that October bookings to Thailand have risen 16% while flight searches originating from China are up 24%.
- To capitalise on the period, TAT will run its Amazing Thailand, Mid-Autumn (Nihao Month) 2026 campaign, which includes familiarisation trips for key opinion leaders, Thai cultural experiences, visitor privileges, and joint promotions with
Summary
The 13 day travel window spans both the Mid-Autumn Festival and China’s National Day holiday, and TAT expects it to generate roughly 11.5 billion baht (US$348 million) in tourism revenue.
Compared to the same period last year, the projections mark a 24% rise in arrivals and a 37% rise in revenue, suggesting Chinese travellers are set to spend considerably more per trip this year.