The Thaiger
Songkhla tourism revenue hits 32 billion baht in seven months
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Songkhla’s tourism revenue reached 32 billion baht in the first seven months of 2026, the Tourism Authority of Thailand said, pointing to a broad recovery. TAT Governor Thapanee Kiatphaibool gave the figure at the mobile cabinet meeting held in the province on 31 August and 1 September 2026. TAT now forecasts more than 55,000 million baht for the full year.
Key facts
- Songkhla’s tourism revenue reached 32 billion baht in the first seven months of 2026, the Tourism Authority of Thailand said, pointing to a broad recovery
- Songkhla recorded 948,802 person-trips from Malaysia between January and July 2026, and 28,248 from Singapore, TAT said
- Hotel occupancy in Hat Yai and Songkhla reached 80% from 28 August to 6 September 2026, according to TAT
- Those included the Amazing Thailand Chinese New Year 2026 campaign and Amazing Thailand Passport Privileges at the Sadao and Padang Besar border checkpoints and Hat Yai airport
- Both would beat 2025, when the province logged 7.18 million visitor-trips and 54.05 billion baht in revenue.
- Songkhla has a programme of events scheduled for the rest of 2026
Summary
Songkhla recorded 948,802 person-trips from Malaysia between January and July 2026, and 28,248 from Singapore, TAT said. Immigration Bureau data cited by TAT places the province ahead of Bangkok as the top destination for Malaysian tourists.
Hotel occupancy in Hat Yai and Songkhla reached 80% from 28 August to 6 September 2026, according to TAT. That period spanned Malaysia’s National Day and school holidays.