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Tourism Authority of Thailand (TAT) turns to railway to boost the appeal of Thailand to foreign tourists

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TAT turns to rail tourism and luxury operator Belmond as SRT’s new Bangkok–Ayutthaya service fills every seat on its first run, following Vietnam’s successful strategy. ( Source: The Nation )

Thailand puts railways at the heart of its tourism revival as TAT discusses premium routes with luxury operator Belmond. Meanwhile, SRT’s new ฿30–฿50 Bangkok Connex train to Ayutthaya fills every seat on its inaugural journey from the capital itself.

Key facts

Summary

The Tourism Authority of Thailand (TAT) is preparing to embrace rail tourism as a new vehicle to revive Thailand’s fading appeal. Its plans span low-cost heritage excursions, packaged journeys, premium charters and possible luxury routes developed with Belmond. The company currently operates premium railway experiences between Singapore and Malaysia. Meanwhile, the State Railway of Thailand (SRT) has shown that demand for rail adventures already exists.

Thailand is placing railway travel at the centre of a broader tourism strategy. The shift follows a revamped State Railway of Thailand service to Ayutthaya. In parallel, tourism officials are pursuing new premium routes and complete railway experiences.

Read full article at Thai Examiner →