Nation Thailand
GI Journey puts Thai regional ingredients on fine-dining menus
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The Department of Intellectual Property (DIP) is taking local geographical indication (GI) products into the premium dining market through “GI Journey: Taste Map of Thailand”, an initiative that turns distinctive regional ingredients into contemporary fine-dining dishes.
Key facts
- The department staged the latest GI Journey event at KHAAN restaurant in Bangkok on August 13, bringing together Thai GI ingredients, their places of origin and the stories of the communities behind them.
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- Diners can experience menus featuring GI ingredients at participating GI Journey restaurants until the end of September 2026
Summary
The department staged the latest GI Journey event at KHAAN restaurant in Bangkok on August 13, bringing together Thai GI ingredients, their places of origin and the stories of the communities behind them.
The initiative is intended to add value to GI products, broaden their market opportunities and introduce their regional identity to both Thai and international consumers.