Nation Thailand
YouTube tightens Shorts earnings rules in major YPP overhaul
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◌ Single Source
YouTube has announced major changes to the YouTube Partner Program (YPP), marking its first significant restructuring since 2018, after the platform attracted more than three million participating creators worldwide.
Key facts
- Premium will contribute 30% of its net subscription revenue, while Premium Lite will allocate 60%.
- Creators will receive a 55% share for long-form videos and 45% for Shorts.
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- YouTube expects its total payments to creators in 2027 to exceed the amount paid in 2026.
- From February 1, 2027, creators will need at least 10 million eligible Shorts views within a 90-day period to qualify for a share of advertising and subscription revenue generated by Shorts.
- The new requirements will take effect on February 1, 2027.
Summary
Life
The company said the overhaul was intended to keep YPP competitive within the creator economy and provide stronger incentives for creators who consistently produce content and maintain audience engagement.