Nation Thailand
AI Demand Boosts Thai Digital Sentiment Despite Soaring Energy Costs
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Strong AI demand and a weaker baht boosted Q2 digital confidence, though depa warns rising energy and component costs continue to weigh on firms.
Key facts
- Confidence across Thailand’s digital sector rebounded significantly in the second quarter of 2026, driven by an accelerating global boom in artificial intelligence (AI) demand and a competitive export environment, according to the Digital
- Releasing its Q2/2026 survey results on Tuesday (11 August), depa revealed that the overall Digital Industry Sentiment Index rose to 48.4 points, up from 44.5 in the previous quarter.
- In its 2026 digital economy assessment, the World Bank ranked Thailand fifth among developing nations positioned to capture investment in AI supply chains, semiconductor assembly, and data centre infrastructure.
- Although any score below 50 indicates a lack of business confidence, the multi-point gain reflects a widespread recovery across all core metrics, including production volumes, trade performance, project partnerships, and business
Summary
Confidence across Thailand’s digital sector rebounded significantly in the second quarter of 2026, driven by an accelerating global boom in artificial intelligence (AI) demand and a competitive export environment, according to the Digital Economy Promotion Agency (depa) .
However, the state agency cautioned that volatile global energy prices and rising semiconductor costs continue to keep overall industry sentiment in negative territory.