United Kingdom · Nation Thailand
SABZU Partners with Pho to Launch the World's First-Ever Pink Sriracha Sauce
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SABZU, the premium Thai condiment brand by Bamboomart London Limited, is making a bold statement in the global sauce market through its partnership with Pho, the healthy Vietnamese street food restaurant group. Together, they are launching the world's first-ever Pink Sriracha Sauce, available exclusively at more than 50 Pho restaurants across the UK throughout August, showcasing the global potential of authentic Thai flavours and culinary creativity.
Key facts
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- A reinvention of the global hot sauce, Pink Sriracha sets itself apart from other hot sauces with its striking hot pink hue
- Made with Thai chillies, its vibrant colour comes from hibiscus flower, which gives the sauce an initial fruity note before finishing with a delicious spicy kick
Summary
PR news
A reinvention of the global hot sauce, Pink Sriracha sets itself apart from other hot sauces with its striking hot pink hue. Made with Thai chillies, its vibrant colour comes from hibiscus flower, which gives the sauce an initial fruity note before finishing with a delicious spicy kick. Perfectly aligned with the growing "Fricy"