Bangkok Post
Avatar attraction to anchor Asiatique renovation
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SET-listed Asset World Corp (AWC) is planning an 8-billion-baht investment to redevelop Asiatique The Riverfront, transforming it into a family-oriented destination through global intellectual property (IP) brands such as Avatar.
Key facts
- SET-listed Asset World Corp (AWC) is planning an 8-billion-baht investment to redevelop Asiatique The Riverfront, transforming it into a family-oriented destination through global intellectual property (IP) brands such as Avatar.
- Wallapa Traisorat, president and chief executive of AWC, said the company envisions the upgrade as creating a "global hub of experience", building on the site's 224,000 square metres of space.
- The Avatar trilogy by director James Cameron is the world's highest-grossing film trio, generating more than US$6 billion in box office revenue and attracting fans of all ages
- According to AWC, Asiatique recorded 81% occupancy in the first quarter, with visitor traffic growing 16% year-on-year thanks to the launch of the Jurassic project.
- Blue Dome is slated to open later this year, with the Avatar experience scheduled to open in early 2027.
Summary
Wallapa Traisorat, president and chief executive of AWC, said the company envisions the upgrade as creating a "global hub of experience", building on the site's 224,000 square metres of space.
The company is developing a new attraction dubbed "Avatar: Guardians of Eywa" in collaboration with EMM Williams Productions, featuring immersive experiences and live acrobatic performances that mark the debut of Avatar licensing in Southeast Asia.