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The Rise of Plai: How an Ancient Thai Root Became a Modern Pharmaceutical Heavyweight

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The Rise of Plai: How an Ancient Thai Root Became a Modern Pharmaceutical Heavyweight

Backed by clinical trials and 242 million baht in state prescriptions, the traditional ginger relative is stepping onto the global wellness stage.

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Health & Wellness

In the rapidly expanding global wellness economy, the line between traditional folklore and modern biochemistry is becoming increasingly blurred. Nowhere is this pharmaceutical evolution more apparent than in Thailand, where a humble, subterranean root belonging to the ginger family has quietly staged a medical revolution.

Read full article at Nation Thailand →