Nation Thailand
Thais turn cautious as living costs and economic uncertainty cloud second half
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Thai online users are putting financial security ahead of risk-taking as high living costs, debt pressure and economic uncertainty weigh on public sentiment going into the second half of 2026.
Key facts
- A LINE TODAY POLL, based on more than 12,000 online votes from June 15-28, offers a snapshot of how Thai consumers viewed the first half of the year
- Asked what the government should urgently address in 2026, 38.5% of respondents chose the control of basic living costs, especially electricity bills and fuel prices
- Another 21.31% wanted wages and salaries restructured to better match living costs, while 13.55% pointed to household debt and informal debt.
- The largest group of respondents, 40.6%, said they were holding cash while waiting for the situation to become clearer
- Another 18.81% had shifted money into safer assets such as gold, while 16.73% preferred bonds or government debt instruments.
- The poll found that 26.59% of respondents had cancelled overseas travel plans to save money
Summary
A LINE TODAY POLL, based on more than 12,000 online votes from June 15-28, offers a snapshot of how Thai consumers viewed the first half of the year. The findings point to a society still under pressure from the global economy, geopolitical tensions, political transition and stubbornly high household expenses.
Living costs top public concerns