Bangkok Post
AI adoption helps Thai firms become digitally mature
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Thai businesses recorded a medium level of digital maturity for the first time as artificial intelligence (AI) adoption accelerates, according to the Thailand Digital Outlook 2026 survey.
Key facts
- Thai businesses recorded a medium level of digital maturity for the first time as artificial intelligence (AI) adoption accelerates, according to the Thailand Digital Outlook 2026 survey.
- Wetang Phuangsap, secretary-general of the National Board of Digital Economy and Society Office, said the study found the average digital maturity level of businesses rose to 2.12 out of 4 from 1.56 in 2025, reflecting significant
- AI was the most widely adopted advanced technology, accounting for 21.2% of advanced technology implementation, followed by blockchain (20.1%), big data analytics (19.9%), the Internet of Things (19%) and robotics (17.8%).
- Regarding AI specifically, 61% of respondents have already adopted the technology in some form
- Some 47.4% are still experimenting with AI, while 29.7% are conducting pilot projects.
- Only 15.7% have expanded AI deployment across broader business functions, while 7.27% have fully integrated AI into organisation-wide operations.
Summary
Wetang Phuangsap, secretary-general of the National Board of Digital Economy and Society Office, said the study found the average digital maturity level of businesses rose to 2.12 out of 4 from 1.56 in 2025, reflecting significant improvements in data-driven business practices and cybersecurity capabilities.
However, weaknesses remain in digital product and service development as well as R&D, highlighting the need for greater innovation, the office noted.